CPM Calculator
Use our free CPM calculator.
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CPM (Cost Per 1,000 Impressions)
Enter your campaign data to calculate CPM
Additional Metrics
Cost Per Day: $0.00
Impressions Per Day: 0
CPM Insight
CPM is a key metric that helps you understand how cost-efficient your ad campaign is at reaching your audience.
Campaign Comparison
Compare multiple campaigns to identify your most cost-effective advertising channels.
Understanding CPM
CPM stands for "Cost Per Mille" or "Cost Per Thousand Impressions" and is a standard metric used in advertising to measure the cost-effectiveness of an ad campaign.
How CPM is Calculated
The basic formula for calculating CPM is:
Why CPM Matters
- Budget Planning: Helps in planning advertising budgets more effectively
- Campaign Comparison: Allows for comparison across different platforms and campaigns
- Performance Tracking: Provides a standardized way to measure ad performance
- ROI Assessment: Contributes to understanding the return on investment
Typical CPM Rates by Platform (2025)
| Platform | Average CPM Range | Notes |
|---|---|---|
| Facebook/Instagram | $7.00 - $15.00 | Varies by audience targeting and placement |
| Google Display Network | $2.50 - $6.00 | Lower for broad targeting, higher for specific demographics |
| $8.00 - $20.00 | Higher due to B2B targeting capabilities | |
| YouTube | $10.00 - $30.00 | Video ads typically command higher CPMs |
| $6.00 - $12.00 | Depends on targeting and ad format |
Pro Tip
While a lower CPM might seem better, it's important to consider the quality of impressions. A higher CPM targeting a highly relevant audience may deliver better ROI than a lower CPM reaching a broader, less qualified audience.