Marketing/Sales Funnel Calculator
Visualize your entire lead generation funnel from ad impressions to final bookings.
Adjust your metrics to see how changes affect conversion rates and costs at each stage.
Funnel Inputs
Marketing Funnel Visualization
Key Performance Metrics
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Cost Analysis
Cost Metric | Value |
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ROI Analysis
Marketing Funnel Guide
A marketing funnel visualizes the customer journey from initial awareness to final conversion. Each stage represents a step in this journey, with metrics that help you understand performance and identify areas for improvement.
Funnel Stages Explained:
- Ad Impressions: The number of times your ad is displayed to potential customers.
- Website Visits: People who clicked on your ad and visited your landing page.
- Leads Generated: Visitors who filled out a form or otherwise indicated interest.
- Quotes Provided: Leads who received a personalized quote or estimate.
- Bookings/Sales: Prospects who converted into paying customers.
Key Metrics to Track:
- Click-Through Rate (CTR): The percentage of people who click your ad after seeing it.
- Landing Page Conversion Rate: The percentage of visitors who become leads.
- Lead-to-Quote Rate: The percentage of leads who receive a quote.
- Quote-to-Book Rate: The percentage of quotes that convert to bookings.
- Cost Per Lead (CPL): How much you spend to acquire one lead.
- Cost Per Acquisition (CPA): How much you spend to acquire one customer.
- Return on Investment (ROI): The ratio of profit to advertising cost.
Tips for Optimizing Your Funnel:
- Identify bottlenecks where conversion rates drop significantly.
- Test different ad creatives to improve CTR.
- Optimize your landing page to boost form submissions.
- Improve follow-up processes to increase lead-to-quote conversion.
- Enhance your quote presentation to increase booking rates.
- Regularly analyze costs at each stage to improve overall ROI.